When Heineken asked us to activate its global partnership with Formula 1, the challenge was to translate the energy of the sport into a merchandise design system that could travel the world.
The result is a dynamic collection designed to power activations around the world, bringing the thrill of Formula 1 to fans, one piece at a time.
The merchandise range was received exceptionally well, quickly becoming one of Heineken's best-selling merchandise collections.
The PR-worthy designs were picked up by influencers and fans alike, generating organic traction across social media and extending the reach of the collaboration far beyond the track.
In addition to the merchandise design, we created a series of mouth-watering product photographs to elevate the collection. Rich and dynamic lighting, sharp details, and tactile compositions helped highlight the quality and craftsmanship of the range.
The photography became a key asset for the launch, featured in a catalog and webinar, where it helped communicate the premium feel of the merchandise and drive quality cues across the entire collection.
