NextEnergy has a clear mission: connect one million Dutch households by 2030. With the energy market about to change, especially for households with solar panels, NextEnergy's dynamic contracts and plug-in home battery arrive at exactly the right moment. What NextEnergy needed was a launch to match: a concept worthy of PR coverage, delivered with a wink.
So we gave the Netherlands a brand-new cabinet member: Wim Watt, Minister of Dynamic Affairs, played by Horace Cohen. His first act in office? A free plug-in battery for every household in the Netherlands. WATT?! Yes, the whole of the Netherlands, the village in Overijssel.
So we gave the Netherlands a brand-new cabinet member: Wim Watt, Minister of Dynamic Affairs, played by Horace Cohen. His first act in office? A free plug-in battery for every household in the Netherlands. WATT?! Yes, the whole of the Netherlands, the village in Overijssel.
The most challenging part? Speed. A full-scale production with a crew of over twenty was conceived, planned, prepared and shot within two weeks. After the final take, everything needed to be edited on Monday (we shot on Thursday) and, on Friday, translated into content usable across diverse funnels for their social advertising campaign.
The minister made his debut in a (C)TV commercial backed by a social media and advertising campaign, all under NextEnergy's pay-off: everyone dynamic.
Consider our batteries plugged in for whatever's next.